Sullivan’s Brewing Company
The Martin Group introduced and amplified Sullivan’s Brewing Company’s launch in the U.S. market. The Kilkenny-based brewery, with more than 300 years of legendary tradition, now serves its ‘Maltings Irish Ale’ in several select Western New York establishments. Sullivan’s Brewing Company announced its official United States debut following an iconic launch event held at the historic Stella Lowry House along Delaware Avenue’s “Midway” in the City of Buffalo. Branding for the brewing company’s U.S. launch depicted similarities between economic renaissances currently underway in Kilkenny, Ireland and Buffalo, NY.