Mary Cariola Children’s Center

The power of please and thank you

Brand story: Mary Cariola does remarkable work every day with children and youth with a diverse set of complex needs. But the common need they all share is money—funding for everyday necessities, unexpected needs and special improvements. We leveraged the brand elements we previously created for Walking on Sunshine as we crafted the materials to support their $5 million capital campaign. The We Will Shine case statement asked for the community’s support for a variety of necessary projects. And as a unique and heartfelt thank you to donors, we designed a template for individual paintings that allowed the remarkable kids of MCCC to paint and let both their creativity and their appreciation shine.