Evans Bank

Proving bigger isn’t better.

Brand story: Boasting an 89-year tradition of community banking in Western New York, Evans Bank came to us for a full-scale re-branding project, resulting in an alteration of the bank’s name (it was formerly called Evans National Bank) and the creation of a new logo and tagline, collateral materials, print ad campaigns, in-branch signage, ATM kiosk graphics, and more.

We also provided materials for an internal brand unveiling and promoted the grand opening of the bank’s latest branches in Buffalo’s Elmwood Village and the Village of Williamsville. The new Evans brand positions it firmly as the only bank in town that provides both neighborhood service and comprehensive financial solutions.