Establishing The Establishment.
Brand story: After MassMutual chose Buffalo to launch a new financial education initiative targeted at millennials, TMG came aboard to help develop the brand and create awareness. The Establishment’s youth-oriented courses include: Making Sense of Student Loans, Credit Scores and Wine & Investing 101. Besides developing their entire corporate identity, including logo/tagline, website and collateral, we voice their social media. MDPR secured earned media and aided in the planning of The Establishment’s grand opening at the Tony Walker Center. TMG was also the proud recipient of three Addy Awards for the creative.