Reddy Bikeshare

Buffalo is ready for bikesharing.

Brand Story: On July 21, 2016, Martin Davison Public Relations helped Independent Health and Shared Mobility Inc., launch the new Reddy bikeshare program in Buffalo with a news conference that promoted IH’s mission of creating a culture of health and supporting the revitalization of Western New York. MDPR’s goal to help generate awareness was met as the event resulted in extensive media coverage and a first season that signed up more than 1,700 members and featured 766,080 collective calories burned, 11,986 trips taken and 17,614 miles traveled.