Qdoba Mexican Eats

Niagara “falls” for Queso.

Brand story: Martin Davison PR welcomed Denver-based fast-casual Mexican restaurant Qdoba to Niagara Falls, NY by orchestrating their opening day event and organizing media relations and social media. Highlighted by Qdoba’s famed 3-Cheese Queso, hand-smashed guacamole and Knockout Tacos, the day also offered local celebrity apperarances, a photo booth, free chips and queso, and more. Our male model luchadors enticed passersby to visit the LaSalle Center location and sample Qdoba’s festive fare. Generous in flavor and in spirit, a portion of the opening day proceeds also benefited Niagara Falls Memorial Medical Center.