PGA LECOM Health Challenge

To generate a steady drumbeat of media coverage surrounding the PGA TOUR’s return to Western New York with the LECOM Health Challenge – a Tour event at Peek’n Peak Resort July 4 – 10, 2016 – the tournament’s host committee – the Chautauqua County Regional Economic Corporation (CREDC) – brought on Martin Davison Public Relations to oversee all public relations and social media strategy development and execution.

The inaugural year of the LECOM Health Challenge was a complete success. Not only did media outreach efforts surrounding the tournament generate 340 stories and more than 535 million impressions, but the tournament beat out six other first-year tournaments for the prestigious ‘Rookie of the Year Award’ from the PGA TOUR.