New Era NY Men’s Fashion Week
This is the Cap that takes Manhattan.
New Era Cap was one of three major brands (included with Samsung and Amazon) that had vendor space during Men’s Fashion Week in New York City. To enhance the popular headwear producer’s brand presence, TMG designed and coordinated the production of their booth display. Featuring iconic images of New Era history and personalities, the striking wooden display engaged the audience while telling the New Era Cap brand story. Collateral we designed included an insert detailing New Era’s collaborations with designers Todd Snyder and Ovadia & Sons, retail cap packaging, penthouse window clings for New Era’s dinner party at NoMo SoHo and an e-blast invitation to VIP guests.