Gates Vascular Institute

Hearts in the right place.

Brand story: TMG partnered with Kaleida Health to announce that Gates Vascular Institute, part of Buffalo General Medical Center, was ranked in the “Top 2% in the nation” for cardiac surgery by the Society of Thoracic Surgeons. For this incredible achievement, our creative team developed a campaign theme of Hearts in the Right Place, signifying GVI’s promise to be the best choice for cardiac care. The “2% heart mark” we developed is a consistent element across the campaign, which extends throughout WNY and beyond in multiple applications.