Generations Bank

Small-town values, big ideas.

Brand story: How does a community bank centered in the Finger Lakes maintain the values it set out with in 1870, while continuing to expand? They remain “rooted in the things that matter.” Generations Bank turned to us to help show their customers that you can hold small-town values—loyalty, service, responsibility—and still have inspired ideas and cutting-edge technology. With a variety of campaigns like “Welcome to generation e,” they’re proving time and again that how you service people may change, but your values won’t.