What’s ours is yours.

Brand story: A longstanding partner of The Martin Group, ECMC has been Western New York’s community hospital for decades, delivering true care across countless specialties. Since its beginnings as a county hospital, ECMC has grown exponentially with new facilities, leading specialists and an ever-developing campus—and ultimately, these changes for the better have been both for and because of the patients and families served. We created a campaign executed across television, print and digital advertising that highlights the special relationship between the one-of-a-kind hospital and the community that relies upon it. Built on a simple statement—what’s ours is yours—it serves an evocative pledge to Western New York and beyond.