Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more

Home to 2.2 billion active users worldwide on Facebook and 1 billion on Instagram, there’s no denying that social media is the most important tool businesses can utilize to share their message and connect with their audience. But with Facebook and Instagram’s constantly evolving algorithm favoring the people their users interact with the most, the…  Read more

And the winner is… On Friday, March 1, 2019, The Martin Group hosted the 2019 WNY American Advertising Awards. Over the last few weeks, we’ve been showcasing the work we submitted for awards and we’re thrilled to announce our agency won 19 Silver Awards, 32 Gold Awards, 2 Judge’s Choice Awards, and 2019’s Best of…  Read more

At The Martin Group, we understand that remarkable work comes from teams comprised of exceptional individuals. Meet Amy Strzelec – an exceptional individual indeed – who joined our Buffalo office as Project Director.  Where are you from originally? Born in Buffalo, and raised all over the country, Boston, North Carolina, and settled in Atlanta for…  Read more

On Friday, February 15, 2019, The Martin Group hosted our second annual Social Media Summit, with this year’s focus on the social media powerhouse: Instagram. We invited a number of clients and partners for an afternoon of discussion and learning, diving into the details with four breakout sessions that focused on key top areas: Platform…  Read more

In honor of International Women’s Day, ASICS today launched The New Strong campaign to celebrate our female leaders who are demonstrating what it means to be feminine. The following manifesto was written by our Jillian Gallagher for the campaign, and does a great job capturing what The New Strong means. She’s fierce. Powerful. Confident. So…  Read more

It was anything but ordinary, but merely calling it extraordinary won’t do it justice. A recast church filled to the brim with sequins and silver. The queens owned the stage, and the music shook the floor. It was this year’s ADDY awards, and we’re still finding glitter all over the office. On the surface, it…  Read more

The 2019 WNY American Advertising Awards is inching closer and closer! TMG is hosting the ADDYs this Friday, March 1st at Babeville and we’re excited to showcase the next campaign we submitted for awards. Great Lakes Cancer Care (GLCC), a partnership between Kaleida Health, ECMC, Cancer Care of Western New York, General Physician PC, Great…  Read more

The Martin Group’s Dion Pender and Duane Bombard sat with Tenacious We, a podcast that discusses the grit and tenacity it takes to run a successful business in Upstate New York. Hosted by Erica Paolicelli, co-owner of Three Brothers Wineries and Estates, the group discussed corporate logo development, branding, and label design. Our team helped execute creative and branding…  Read more