1. What’s the biggest difference and biggest similarity between your current job at The Martin Group and previous job at your past employer? Liz: The biggest difference is – I’m not working in a newsroom. And yet, the beauty of my job here at The Martin Group, as part of the Martin Davison PR Team,…  Read more

Cannabis seems to be all the rage these days. Rarely a day goes by without a new state breaking down legislative barriers, or a new study coming out reinforcing the plant’s myriad health benefits. But for cannabis brands looking to navigate this landscape, the ever-expanding frontier of legalization brings nearly as many challenges as it…  Read more

Earlier this month, Amy Strzelec, Project Director at The Martin Group, attended the Creative Operations New York conference held in Midtown Manhattan. The conference, as evidenced by its name, centered around the field of creative operations and featured speakers from brands like Google, Nickelodeon, and The Hershey Company. But before we dive into what Amy…  Read more

On Thursday, May 2, The Martin Group had the pleasure of attending Niagara University’s Food Marketing Center Of Excellence (FMCOE) 2019 Innovation Summit, a half-day conference in which heavy hitters from the food industry offered their unique insights around this year’s topic: “Loyalty That Lasts: Creating Personalized Customer Experiences for Loyalty in the Digital Age.”…  Read more

The Martin Group’s integrated marketing team means a diverse mix of talent and experience across the greater WNY and Upstate communities. Two of the agency’s resident beardsmen, senior digital designer/developer Scott Wolf and senior public relations manager Andrew Scutt, connected across offices and disciplines for the latest installation in our Employee Spotlight series. What’s the…  Read more

The Martin Group is excited to announce that our agency won 29 awards as part of the 36th Annual Healthcare Advertising Awards, including Best of Show for our work with Great Lakes Cancer Care. We’ve rounded up all the winners in this blog. We’re thankful for the trust our clients put in us, as well…  Read more

In 2017, Frenchie, the premium hydration beverage company, came to The Martin Group in search of a logo and brand identity. Founders Justin and Shanna McCabe wanted their product to have a fun name that differentiated them from the competition, and right under their noses they found just that—in their two French Bulldogs. Thus, Frenchie…  Read more

At The Martin Group, we’re always on the lookout for fresh talent as we continue to grow, evolve, and improve. Recently, we asked two new members of our creative team, graphic designer Aziza Abdul-Alim and associate creative director Frank Conjerti, to interview each other for the latest installment of Employee Spotlight.   How did you…  Read more

Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more