This was asked to me at the end of my twelve-month 2016 Leadership Niagara Class. If you’ve never heard of Leadership Niagara, you’re missing out on one of our region’s assets and you should check it out. (Spoiler alert! You don’t have to live or work in Niagara County to benefit from this program). I…  Read more

On January 21, across the country and the world, more than 2 million people walked in support of women’s rights. In interviews, the protesters who marched in Washington and New York and Chicago, in Australia and Europe and Antarctica expressed different reasons for participating. Some said they were marching to stand up for equality and…  Read more

With its economic and environmental efficiency, we love email marketing for producing campaign analytics and calculating ROIs. But for customers, there’s no denying that receiving a physical piece of branded snail-mail is often hard to ignore and leaves a lasting impression. Therefore, keep direct mail in your marketing mix and be prepared as the U.S.…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

Last September, I wrote about the negative impact crises have had on Volkswagen and Chipotle Mexican Grill (“When it Comes to Reputation Management, Actions Speak Louder Than Words”), two well-known and once highly respected companies. Both companies are back in the news. On Wednesday, federal prosecutors announced criminal charges against six Volkswagen executives for their…  Read more

Elvis changed as he grew. He went from gold lamé to black leather to white jumpsuits. He stayed Elvis throughout, with the same power to influence people, but he evolved. The Beatles changed as they grew. They went from “I Want to Hold Your Hand” innocence to “Eleanor Rigby” introspection to “Strawberry Fields Forever” innovation.…  Read more