Martin Davison PR facilitated the launch of the 2016 Tour de Cure® with “Red Ride 25,” a cycling event held at Riverworks during which team captains, Red Riders, corporate supporters and elected officials completed a collective 25 hours of riding to kickoff fundraising for the Tour’s 25th anniversary. During the Red Ride 25, Revolution Buffalo hosted…  Read more

As Eaton Office Supply approached their 100th anniversary, they wanted to evolve their brand with a new logo, tagline and color palette. TMG was brought in to properly position Eaton as Western New York’s premier provider for office solutions (more than just supplies) and the brand of choice for their growing customer base. After utilizing…  Read more

When global specialty oncology pharmaceutical company Kinex Pharmaceuticals renamed itself Athenex and acquired a new logo, The Martin Group was approached to help develop this new brand. To aid the transition, TMG overhauled their website, athenex.com, with the implementation of a new SEO strategy and incorporation of a new design. Inspired by Athena, the Greek…  Read more

Company bids a not-so-fond farewell to a rough year in 2015 with new advertising campaign I suspect few organizations were happier to see 2015 from their rear-view mirror than Subway. Last April, Russell Taylor, who headed the Jared Foundation – named for long-time Subway pitchman Jared Fogle – was arrested on child pornography charges. Taylor…  Read more

At Martin Davison Public Relations, we see social media as integral in the ever-changing PR world. We know the importance of using social media to enhance marketing and PR strategies and reach influencers and members of the media. We also know how tough it can be to keep up with the daily avalanche of content…  Read more